"Frequent small donations While most people prefer to give larger monetary donations, may people simply cannot afford to do so. Nonprofit online fundraising programs, such as eBay Giving Works, allow donors to give smaller amounts of money whenever you buy or sell on eBay. These donations inevitably add up over the long run, turning into a larger donation over time. As the Internet continues to push the boundaries of how people interact with one another, people can expect to see more creative nonprofit online fundraising campaigns and methods in the coming years."
http://ebaygivingwork.wordpress.com/2013/10/20/nonprofit-online-fundraising-campaigns-revolutionize-charity-donating/
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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
5 core values inherit in our culture will enable us to achieve this vision... online charity donations
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