Whenever
you hear the word ‘auction’, you’ll probably picture a scene
from a typical auction house. Items are presented in person, bidders
raise their hands, and an auctioneer bangs the gavel every now and
then. While auctions of this sort are still very much around, some
now take place on the Internet.
Online
auctions offer unique benefits. First, these auctions are open to
practically anyone. Unless you impose bidding restrictions to your
auction, people from across the world can participate in your event,
thereby giving you the chance to receive higher bids.
Second,
online auctions are more convenient. Going online means you only need
to manage your auction from the comfort of your home or office.
Bidders, meanwhile, are under no pressure since they can place their
offers at any time until the bidding period finally expires.
Third,
online auctions are cost-effective. Holding your fundraiser at a live
venue means you’ll have to pay for rent, transportation, and
assorted services. With an online auction, you only have to pay for
delivery costs and/or services rendered by your auction management
agency.
Lastly,
online auctions are more personable. Bidders can pose questions
directly to you, which is a good opportunity to build trust and
transparency with your target audience.
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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