Rally Support for Your Cause

Every legit fundraiser pretty much supports an actual charitable cause. However, as much as donors want a good cause to succeed, they can only provide so much support. Yet you are more likely to secure people’s support by highlighting the timeliness and relevance of your campaign. Here are a few tactics you can use.

Mind the Awareness Calendar

Every month plays host to a number of cause awareness events. Congress used to delegate which event belongs to a particular month, but only the Senate maintains this practice today. Breast cancer, AIDS, and consumer protection awareness months are put in place by federal proclamations.

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Helping Those with Parkinson’s

What if you woke up one day unable to control your own body? While this sounds like a bad dream to most folks, this scenario is a reality for people who suffer from Parkinson's disease.

According to the Parkinson’s disease foundation, about one million Americans have this debilitating condition, and another 60,000 new cases are diagnosed each year. In this disease, the neurons in the brain gradually break down and die, leading to diminished body control, often exemplified by symptoms such as tremors, rigid muscles, and loss of unconscious movements (like blinking).

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Headlines to Reel in Donors

In the world of online fundraising, writing articles to market your cause is an important part of getting the word out to all the potential donors you stand to reach through the Internet. However, it is with the creation of marketing content that many organizations run into snags.

The Internet is bursting with tons of written content. As a result, if your articles don’t stand out online, your marketing efforts are bound to go almost nowhere.

One of the most important aspects of getting people interested in reading your articles—and supporting your cause—is to write smart, attention-grabbing headlines. Advertising expert David Ogilvy once said that five times as many people will read a copy’s headline than they will its body, so in some instances, the headline alone can be enough to get them to donate.

Create catchy fundraising content headlines by remembering the following points:

• Make a claim that’s almost unbelievable. A headline has to be truthful, but should also pique a reader’s interest.
• Don’t be afraid to quote someone’s praise of your organization—especially if it’s someone particularly famous or important.
• Your headline should sound urgent. This makes reading the copy’s body sound more enticing to potential readers.
• Be creative and occasionally add an unexpected element to your titles. Asking unusual questions, using curious analogies, making baffling or contradictory statements, being a bit shocking, or encouraging your audience to think differently about the world are all great ideas for headlines.

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