As fundraisers, we’re
often on the lookout for strategies we can implement that can help us
achieve our organization’s goals. Having the cash on hand to pay
the overhead necessary to push work on these goals forward naturally
goes a long way to ensuring success, and a recent survey by the
Nonprofit Research Collaborative has found annual funds to be highly
effective in this regard.
The primary reason behind
an annual fund’s effectiveness is the high renewal rates they
enjoy. According to the survey, 63 percent of the organizations with
annual funds had 60 percent or more donors renew their yearly
commitments. This assured these organizations of continuous cash flow
year after year, allowing them to set reasonable goals assured of the
fact that the money required to meet those goals would be there when
they needed it.
In addition to the high
renewal rates, the number of donors who upgraded their yearly gifts
also increased the effectiveness of annual funds. The survey found
that 36 percent of organizations saw between 5 and 10 percent of
their donors upgrade, and 23 percent reported their upgrading members
at 11 to 15 percent.
In contrast, giving donor
premiums did little to improve success rates at meeting fundraising
goals. Similarly, offering membership and donor benefits did not
affect this metric as well.
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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
You do not know how much trouble I am having with our non-profit's eBay Giving Works Donation account - all our non-profits accounts are tied together - and eBay is still trying to take money from our non-profits account for the sales. eBay reps do not know what to do, I have been sick and tired of this frustration for more than 5-weeks now. Getting reversals with PayPal, the PayPal rep telling the eBay rep what to do on eBay's end back on the 24th of September and still nothing is done - I am tired of wasting my precious time!!! Our non-profits checking account was overdrawn because of eBay's mistakes - so much for professionalism - and I am tired of the eBay reps reading from cue cards too....
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