Raise More Money from Auctions

Holding an online auction is already a cost-effective way for nonprofit organizations to raise money, but there are simple steps you can do to raise even more money than you normally would in a live or silent auction. Here are three:

Provide high-quality images.

Most internet users respond more to visual images than text, so it’s important to grab their attention by providing high-quality images. These don’t have to be shots taken by professional photographers. They can simply be taken by someone in your staff who has a knack for photography. Remember, the more visually interesting your pictures are, the better chances you’ll have in getting high bids.

Include a detailed description.

Prepare a detailed description to accompany your pictures. Avoid sounding too generic, though, that the item sounds like a run-of-the-mill one. Avoid sounding too fancy either that internet users have no idea of what you’re talking about. For instance, if you’re putting jewelry pieces for auction, fast-fashion may be too flamboyant when describing them, so simply write the type of accessory, e.g. rhinestone, sterling silver, etc.

Set a deadline.

With most online auction resources, you can set a deadline for accepting bids. This creates a sense of urgency in your online audience, and pushes them to act quickly if they are interested in supporting your cause and getting the item you auctioned off.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.