Non-profit organizations
like the one you head will always find individuals who sympathize
with your cause. However, just like any other business, you will
inevitably come across some bumps along the way, especially when
fundraising is involved. Here are some of the most common fundraising
mistakes and obstacles:
Being repetitive with
online auction items
Using an online auction
website is effective in generating the funds your nonprofit needs,
but the items for auction can get pretty repetitive over time if you
don’t change them up a bit. What you can do to avoid the monotony
is to establish a theme for each auction. For instance, if your
organization is devoted to literacy causes, sell first-edition books
that belong to one specific genre at a time, like horror or fantasy.
Limited audience
People can’t donate to
your cause if they aren’t well-informed about your upcoming online
fundraising event in the first place. Take advantage of social media
and promote your event through sites like Facebook, Twitter, and
Instagram.
Unclear goals
If you’ve managed to
reach out to a wider audience, you certainly wouldn’t want to lose
their attention by being vague about your goals. What is your end
goal for the fundraising event? Is it to raise funds for future
use—which is too general—or is it to use the money for something
specific and urgent? More often than not, you’ll get people to
listen if you state what you really want.
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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