The
success of a charity auction rests on effective planning and
execution, which are far from simple tasks. For one thing, an auction
needs to have a theme to help it stand out from other events and to
attract a greater number of participants. Such a feat requires
organizers to do their homework. However, they need not look further
than their own locale, as current vibes and popular interests can be
good sources of charity auction ideas.
For
example, if a sizeable number of local residents are baking
enthusiasts, then the auction should include baking equipment, baked
goods, and the like. If possible, the organizers could also tap a
reputable baking company or cake brand to sponsor the auction and
help the event garner more attention.
Local
holidays can also be sources of inspiration. If the auction coincides
with Veterans’ Day, organizers can encourage the families of
servicemen and women to participate. This is especially effective if
your charity is military-related.
Even
the marketing aspect of any charity auction can offer a wellspring of
ideas. Organizers can make their event stand out by hosting a live
performance or giving participants an opportunity to meet a famous
celebrity in person. Online auctions also present a good opportunity
to disseminate information about the charity’s advocacy through
videos, blogs, and social media.
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