Carpe medium, seizing the medium, should be on top of every fundraiser’s idea list. With all the tools technology gives us, the media not taking an interest in your story is no longer an excuse not to get it out to the world. Seize the medium available to you, and get your story out there.
http://blog.givingworks.ebay.com/content/let-your-charity-tell-its-own-inspiring-story
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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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