AD (728x90)

Powered by Blogger.

Friday, September 12, 2014

Fundraising Challenges

Share it Please
Non-profit organizations like the one you head will always find individuals who sympathize with your cause. However, just like any other business, you will inevitably come across some bumps along the way, especially when fundraising is involved. Here are some of the most common fundraising mistakes and obstacles:

Being repetitive with online auction items

Using an online auction website is effective in generating the funds your nonprofit needs, but the items for auction can get pretty repetitive over time if you don’t change them up a bit. What you can do to avoid the monotony is to establish a theme for each auction. For instance, if your organization is devoted to literacy causes, sell first-edition books that belong to one specific genre at a time, like horror or fantasy.

Limited audience

People can’t donate to your cause if they aren’t well-informed about your upcoming online fundraising event in the first place. Take advantage of social media and promote your event through sites like Facebook, Twitter, and Instagram.

Unclear goals

If you’ve managed to reach out to a wider audience, you certainly wouldn’t want to lose their attention by being vague about your goals. What is your end goal for the fundraising event? Is it to raise funds for future use—which is too general—or is it to use the money for something specific and urgent? More often than not, you’ll get people to listen if you state what you really want.

Written by

eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


Post a Comment

© 2013 eBay Giving Works. All rights resevered. Designed by Templateism