Despite the growing
popularity of Twitter and Instagram, Facebook is still considered the
king of social media platforms. As such, you’ll want to be sure to
utilize Facebook if you plan to launch a social media fundraising
campaign.
With its many functions,
Facebook opens up many avenues for you to try out when it comes to
fundraising. Here are a few ideas you can try on this versatile
platform:
“Changing for
Change”
Have people change their
profile pictures to something that helps raise awareness for your
cause (e.g. a picture of a cartoon animal). As people donate, you can
send them a new cover photo that shows they donated and how others
can donate as well.
“Sponsor an Artist”
Are you trying to promote
a local arts nonprofit? Ask the beneficiaries to submit their best
photos or photos of their best artworks and compile them into a
Facebook album. You can have people place bids on the artist(s).
Winners will then receive an exclusive artwork (not necessarily the
one from the photo) from the artist he or she sponsors.
“It’s All about
Connecting”
Do you know a popular
celebrity or athlete? Ask them to help you raise funds for your
cause. The celebrity can then ask for donations through their
Facebook profile on your behalf and redirect traffic to your
fundraising page. You can then reward a lucky donor (through a random
selection process) with a dinner with the celebrity.
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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