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Tuesday, May 27, 2014

Charity Fundraising Tip: Make Your Fundraising Appeal Reader-Centric

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A critical yet often overlooked aspect of charity fundraising is the creation of a strong and well-articulated appeal, which requires a considerable amount of time and effort. One way to make an appeal attractive and effective is to make it reader-centric.

The need to make appeals as reader-centric and engaging as possible is why many fundraising professionals are required to have marketing qualifications and experience. After all, in its essence, fundraising is selling. If you hear anyone say that ‘charity sells itself’, you best not believe it.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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