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Saturday, May 31, 2014

See Your Nonprofit Fundraising Ideas Come to Life with Data Analytics

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Data is arguably the most vital asset of a nonprofit organization. Consider how much Internet, social media, and interactive data is being gathered by charities nowadays and you’ll instantly realize its value. Nonprofits use gathered data for a good number of reasons that serve their main goals: identifying which communication channels are most effective, creating nonprofit fundraising ideas, understanding how to facilitate events, and increasing recurring donations, among others.

nderstanding the areas where a nonprofit is most successful, how people respond to various channels, and a supporter’s ability and propensity to give will ultimately enable an organization to become much more successful, and therein lies the importance of analytics. Learn to use analytics properly and the fundraising ideas for nonprofit that you employ through channels like eBay Giving Works will have a greater chance of paying dividends for your organization.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


  1. Great article, I've really enjoyed reading this article. I have recently discovered Tony Charalambides fundraising blog, you should check it out!


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