Nonprofit Online Fundraising: Benefit from Fundraising Software

Many nonprofit online fundraising organizations know the importance of fundraising software. It not only helps them track donors and donations, but it also helps them create a targeted list of prospects and supporters, send appeals and mailings, and complete necessary reports. In an article posted on npEngage.com, Mary Beth Westmoreland states that software is one of the things that will “shape the nonprofit sector in 2014.”

Many organizations find that their fundraising software does not fulfill their expectations. Unfortunately, the problem is often not with the software, but in how an organization stores and uses the information in the system.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.