Why does purpose even matter? Isn’t it enough that your members complete their tasks? In reality, purpose is the foundation upon which your organization should be built. It determines your group’s collective understanding of your nonprofit and its goals. It can also impact donor satisfaction and establish your organization’s overall effectiveness and success. Above all, it protects and upholds the core principles your group is based on. What is your organization’s purpose? Before you move ahead with your activities, be sure to take the time to step back and answer this question. It’s the only way to see if your charity fundraising events, such as the ones you stage through the eBay Giving Works Program, still meet your needs, goal, and mission.
http://blog.givingworks.ebay.com/content/tip-charity-fundraising-success-have-purpose
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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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