In the past, the
traditional way for most non-profit organizations to raise funds was
to hold a live auction, a concert, or a show. Unless you have loads
of sponsors, you can incur a high expense in staging such events. For
auctions, you have to solicit items, spend for advertisements, rent a
venue, hire an auction host, and provide food. Fortunately, online
auction websites do away with these expenses. Here’s how you can
use an online auction:
Familiarize yourself
with the site’s policy.
The World Wide Web has an
abundant list of tools for you to have your online auction, but
remember, each one has a different set of policies and guidelines.
Before you advertise your upcoming event, be sure to learn about your
preferred tool’s policies and guidelines first. This way, you can
run things smoothly.
Prepare winning
listings.
You may have acquired
several items that many people may find interesting, but if you don’t
provide attention-grabbing listings for them, you might end up with
no bids. Create a title and description that’s clear and complete,
and provide high-quality images. Don’t let viewers guess what the
items are.
Set a listing
duration.
Set a clear deadline on
when your listings end. Doing so will create a sense of urgency and
encourage people to constantly monitor the biddings. Some online
auction websites allow listings for as long as seven days, but expect
some of them to charge you fees when you want to extend.
