Nonprofit Online Fundraising Efforts are just as effective as 5K Runs

Such a fundraising mechanism also enables efficient monitoring as donations are instantly registered and processed online. This beats hosting TV ads and radio plugs to encourage people to fund and support worthy causes.

Nonprofit online fundraising efforts offer other benefits. For instance, information about the charity and its causes can be disseminated more extensively and on a much more personal level. Online fundraisers may not offer the same health benefits as 5K races, but they nonetheless allow people with very little time on their hands to take part in worthwhile initiatives and make a difference.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.