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Tuesday, March 18, 2014

One Ballet Company’s Inspired Approach to Fundraising for Nonprofits

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When brainstorming ideas for fundraising for nonprofits, be prepared to think of possibilities outside the usual marathons, bake sales, and balls. Instead, think of what’s available to you—the legislators were available to the ballet company, since they worked together in the past—and find interesting new ways to work with them.

Keep in mind that creative fundraising for nonprofits can take the form of selling unique and interesting products. For example, you could set up an auction with eBay Giving Works, and have guests bid for a unique piece of art your beneficiaries created. Alternatively, you could arrange for the sale of exotic flowers for upcoming holidays. Really, the sky’s the limit!

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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