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Sunday, June 1, 2014

Utilizing the Power and Popularity of Online Nonprofit Fundraisers

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For fundraisers to be effective, their organizers need to collect as many contributions and donations as possible from both individuals and corporate entities. Securing as many participants as possible, the Internet seems to be the perfect place to attract numerous visitors due to its massive scale. Online nonprofit fundraisers have so much potential, and organizers shouldn’t be too quick to dismiss them as a gimmicky fad.

Online fundraisers for nonprofits like those hosted by the eBay Giving Works program can reduce the inefficiencies or inconveniences associated with regular fundraisers, such as physical and geographical restrictions.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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