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Friday, February 6, 2015

Fundraising for Nonprofits Effectively: Engaging Donors

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Patti Gorsky from the Wisconsin Make-A-Wish foundation says, “We have over 500 kids who will be diagnosed with a life threatening medical condition this year and we’ll be granting and working to grant all of those wishes, so we need so many caring individuals and companies like Macy’s to make those wishes come true.” When it comes to fundraising for nonprofits effectively, don’t associate success with grandeur. Although a large-scale event is sure to get people excited, don’t forget that even the simplest ideas can make a lasting impact as long as your fundraiser has a high engagement rate.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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