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Saturday, February 7, 2015

How to do fundraising for nonprofits? Just ask NPR!

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Since airing it’s first broadcast in April of 1970, NPR has grown to serve as a national syndicator to a network of 900 public radio stations across the US. Although NPR receives some public monies, 4.6 percent of it’s annual budget, they lead the nation in fundraising for nonprofits through memberships and private donations. So the next question is, “How do they do it?” Simple, they ask for it. According to it’s website NPR garners nearly 39 percent of its annual budget through pledge drives. The rest is gained by colleges, universities, private givers and a few other sources, but the bulk of the money is raised by just plain asking. There’s a great lesson to be learned by watching how they do things. Sure, they have a lot of value built in with radio shows and production, but above that NPR is just selling and reminding people why they should care about their cause.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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