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Monday, February 2, 2015

Getting Celebrities to Help Your Non-profit Fundraiser

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For instance, the Whitehorsenews reports that a supporter of a hospital’s intensive care unit for ill and premature babies had a guitar signed by esteemed musicians like Chris Martin and Ed Sheeran. The acoustic guitar was part of a two tier auction, with the first part being a silent auction via email and Facebook. The winning bid from that activity will be the reserve for the guitar on eBay, which ran over 10 days at the end of November last year. Items like that are likely to get the highest possible bids. After all, die-hard music fans won’t pass up the chance of owning a guitar signed by such famous musicians. Indeed, celebrities boast of a certain power to bring people’s attention to a good cause.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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