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Saturday, November 1, 2014

Today’s Most Popular Charities

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Charities don’t entirely rely on popularity to support their cause, but nobody can deny that some charity groups are more popular than others. For 2014, three of the most renowned nonprofits in the U.S. are The ALS Association, the Wounded Warrior Project, and the American Red Cross.
The ALS Association was created in 1985 to help rid the world of amyotrophic lateral sclerosis (hence the name), a degenerative disease that affects the brain and spinal cord, eventually leading to partial or total paralysis. The Association made waves this year because of their Ice Bucket Challenge, which dared people to dump a bucket of ice water over their heads and donate to the cause.

Meanwhile, the Wounded Warrior Project, which was created in 2003, seeks to aid current and former servicemen and women of the U.S. military who were injured while in active service. Among the organization’s efforts to help fellow soldiers are the Combat Stress Recovery Program (for those suffering with PTSD) and the Transition Training Academy (which aims to make them more economically empowered).

Then there’s the American Red Cross, established in 1881, which seeks “to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” As one of the largest humanitarian organizations in the world, the Red Cross is always there to aid countries during outbreaks of war, disease, famine, and other disasters.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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