Two Tips for P2P Fundraising

Peer-to-peer (P2P) fundraising is one of the biggest trends in the nonprofit industry (think Ice Bucket Challenge). For those who do not know, P2P fundraising is when supporters raise money by reaching out to their friends and family. In that sense, P2P reaches new markets in a way that they prefer to be engaged: by learning about the nonprofit and its efforts from someone they know personally.

The benefits to P2P fundraising are obvious. People are more inclined to give money to friends and family members. As such, it appears to have a promising future when it is used as a fundraising strategy. So how do you do this approach effectively? Here are two tips:

Social media has a major impact on the effectiveness of a P2P campaign

While it may be impossible to replicate the Ice Bucket Challenge’s success, that shouldn’t discourage you to promote your cause via a strategic social media campaign. Focus on creating a campaign with a brief and simple message that can encourage and mobilize supporters to share your cause with their social media network.

Make sure your campaign catches the attention of the millennial generation

As a whole, the millennial demographic is the most connected with their social media networks. Engaging with them allows for easy promoting and sharing of your organization and its cause.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.