December is just a few months away, and you know what that means: The
holiday fundraising season is about to kick off. If you haven’t prepared for it
yet, then there’s no time to lose. Planning ahead for this time of year is
possibly the most important fundraising initiative you can do. With this in
mind, here are three trends you can expect in the coming holiday fundraising
season.
Donations start pouring in earlier
than you’d expect
If you plan on waiting till November or December to promote your fundraising
campaign, you may have already lost access to a lot of potential donors.
According to certain studies, some donors give as early as August and
September. So start now, if you haven’t begun already.
