AD (728x90)

Powered by Blogger.

Sunday, October 12, 2014

Holiday Fundraising Trends

Share it Please
December is just a few months away, and you know what that means: The holiday fundraising season is about to kick off. If you haven’t prepared for it yet, then there’s no time to lose. Planning ahead for this time of year is possibly the most important fundraising initiative you can do. With this in mind, here are three trends you can expect in the coming holiday fundraising season.

Donations start pouring in earlier than you’d expect

If you plan on waiting till November or December to promote your fundraising campaign, you may have already lost access to a lot of potential donors. According to certain studies, some donors give as early as August and September. So start now, if you haven’t begun already.

 Be sure to use email segmentation

Email segmentation—the practice of breaking up a huge email list into subcategories in order to deliver more targeted messages—can help you create messages that speak personally to each member of your audience, thereby increasing the chance of being opened and read. This is especially important during the holiday season when potential donors are constantly bombarded by emails competing for their attention.

Have an online presence

Fundraising through popular charity auction sights is a major nonprofit trend that only continues to grow. Now more than ever, it’s critical for a nonprofit to use such channels, lest it wants to be left in the dust. 

Written by

eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


Post a Comment

© 2013 eBay Giving Works. All rights resevered. Designed by Templateism