December is just a few months away, and you know what that means: The
holiday fundraising season is about to kick off. If you haven’t prepared for it
yet, then there’s no time to lose. Planning ahead for this time of year is
possibly the most important fundraising initiative you can do. With this in
mind, here are three trends you can expect in the coming holiday fundraising
season.
Donations start pouring in earlier
than you’d expect
If you plan on waiting till November or December to promote your fundraising
campaign, you may have already lost access to a lot of potential donors.
According to certain studies, some donors give as early as August and
September. So start now, if you haven’t begun already.
Be sure to use email segmentation
Email segmentation—the practice of breaking up a huge email list into
subcategories in order to deliver more targeted messages—can help you create
messages that speak personally to each member of your audience, thereby
increasing the chance of being opened and read. This is especially important during
the holiday season when potential donors are constantly bombarded by emails competing
for their attention.
Have an online presence
Fundraising through popular charity auction sights is a major nonprofit
trend that only continues to grow. Now more than ever, it’s critical for a
nonprofit to use such channels, lest it wants to be left in the dust.
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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