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Tuesday, June 24, 2014

Mission Trip Fundraising—Time to Make It Online

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For many non-profit organizations, mission trips are a huge and important aspect, especially religious institutions. Mission trips give members an opportunity to travel to places in need of assistance. However, organizations that embrace the mission trip model often face a difficult challenge: Figuring out how to fund these trips.

In recent years, organizations are increasingly embracing online fundraising tools to raise money more quickly. If you haven’t tried it yourself, be aware that these days, you’ll usually find the staunchest financial supporters your charity can ever have within the digital world.

Why exactly are more and more organizations raising funds for their mission trips online? It’s not necessarily that online fundraising is an altogether different way of raising money. In fact, it employs much of the same tried-and-tested fundraising methods you’ve always used for your mission trips, albeit with a few changes.

First, it better facilitates the donation process. All your donors need to do is click a few buttons. Second, you’ve got the entire world as your audience, allowing you to spread your fundraising message far and wide via email and social media.

Think of online fundraising as the next logical phase of traditional mission trip fundraising. If you’re still using pen and paper to raise funds for your organization, perhaps it’s time to divert some of your efforts online.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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