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Sunday, June 15, 2014

Need a Good Fundraiser? Host a Charity Auction

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Whenever funds need to be raised, charities, churches, schools, and other institutions often employ traditional fundraising events like contests, lotteries, and marathons. However, these events can be costly and time-consuming to organize, especially for smaller organizations and nonprofits. As such, charity auctions may be the better option for these organizations.
Deciding to go with the auction approach definitely has its merit, because charity auctions are simple yet very effective. At the start of the auction, a list of items is distributed to give the participants an idea of what they’re bidding for. Upon being assigned their identifying numbers, the participants can bid on whatever is on the list at any time. Online auctions are essentially the same, except they are conducted through the Internet and attract bidders from all over the world without having everyone together in the same physical place.

This process means that charity auctions usually don’t take up as much time and resources as other fundraising events. What’s more, auctions can maximize the sale price of any item, especially if it is truly valuable, as participants compete with each other via ever-increasing bids. Finally, items sold in a charity auction are usually tax deductible if the purchaser is able to prove that the item’s real value is much less than the purchase price.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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