Tips for Successful Online Charity Fundraisers

Are you organizing an online charity fundraiser? If so, you’ll undoubtedly want it to stand out on the Internet and be a grand success. Here are a few tips to help you achieve your goals.

Leverage Social Media

Social media is a powerful tool that you should take advantage of. Start off by using your own social media accounts to promote your fundraiser. Do not limit yourself to simple status updates or tweets.

A great example would be a “DP switch campaign.” Have your team and your supporters change their profile pictures to something that’s related to your cause, e.g. switch to a picture of a favorite cartoon growing up to raise awareness for your anti-child abuse fundraiser. The more creative your idea, the more interest it will generate.

Establish Connections

Connecting with potential donors should be done all the time, not only when it’s time to start fundraising. In fact, allowing some time to let your cause sink in helps potential donors learn more about your cause and gives them time to save up for a sizeable donation. By doing this, you’ll never run out of donors for your cause.

Give Thanks

Never forget to thank your donors for their contribution. Send out a “thank you” email to all your donors once the fundraiser has ended. You should also send them an update on how your campaign is faring. Allowing your donors to see the impact of their donations to the people in need encourages them to donate again in the future.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.