Online Nonprofit Fundraising Can Secure Mutually Beneficial Support

It is important for nonprofits to be genuine and involved with their donors in order to secure trust. Not a lot of people readily donate to charity, yet an engaging link between potential funders and the nonprofit can make all the difference. Organizations looking to build their trust base and funding should consider hosting an online nonprofit fundraising event with the help of partners such as eBay Giving Works.

Online fundraisers can encourage even more communication on social media between nonprofits and donors. Nonprofits shouldn’t ignore the potential of social media as a tool for expanding their influence, as well as a way to approach donors. By leveraging social media, nonprofit fundraising auctions and other similar activities can be easily shared amongst networks.

http://ebaygivingwork.wordpress.com/2014/03/24/online-nonprofit-fundraising-can-secure-mutually-beneficial-support/

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.