"Whether your fundraising event is large or small, the most successful fundraisers are fueled by preparation, planning and of course a little bit of luck. Big, high-profile events like celebrity auctions and benefit concerts are great ways to raise money if you have the time and budget, but organizers often need fresh and creative charity fundraising ideas to drum up interest in smaller-scale events. Of course, this is easier said than done, especially for organizers who plan multiple fundraisers every year."
http://blog.givingworks.ebay.com/content/compete-and-collect-fundraising-whole-new-level
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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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