When campaigning for
their fundraising efforts, many fundraisers focus their marketing
strategies on showcasing the great benefits going towards the causes
they support. However, many forget that while fundraisers do provide
a lot for the people at the receiving end of the line, the donors
themselves actually benefit greatly, as well. When fundraising, it
may be be a good idea to highlight this benefit to donors so that
they understand what they are getting in return.
On the immediate,
personal level, donating money positively affects people’s
psychological and emotional well-being. It makes them feel happy and
activates the regions of the brain associated with social connection
and trust. This positive feeling is often called the “helper’s
high.”
Move a step further from
the personal level, and you’ll find that when you help someone,
others are also motivated to do the same. This social drive to
exercise good will promotes a sense of interdependence and encourages
cooperation in the community, which may eventually benefit donors as
well in the form of better relations with neighbors.
Along each step of the
way, benefits have the potential to trickle back to the donor in some
shape or form until the donation finally reaches the end recipient.
Even at this point, the donor stands to gain. With charities for the
poor, especially, the investment on remedying social ills benefits
everyone, the donor included, in the form of better quality of life
or a better economy.
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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