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Tuesday, July 15, 2014

Top Reasons Online Auctions Rock

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Whenever you hear the word ‘auction’, you’ll probably picture a scene from a typical auction house. Items are presented in person, bidders raise their hands, and an auctioneer bangs the gavel every now and then. While auctions of this sort are still very much around, some now take place on the Internet.

Online auctions offer unique benefits. First, these auctions are open to practically anyone. Unless you impose bidding restrictions to your auction, people from across the world can participate in your event, thereby giving you the chance to receive higher bids.
Second, online auctions are more convenient. Going online means you only need to manage your auction from the comfort of your home or office. Bidders, meanwhile, are under no pressure since they can place their offers at any time until the bidding period finally expires.
Third, online auctions are cost-effective. Holding your fundraiser at a live venue means you’ll have to pay for rent, transportation, and assorted services. With an online auction, you only have to pay for delivery costs and/or services rendered by your auction management agency.

Lastly, online auctions are more personable. Bidders can pose questions directly to you, which is a good opportunity to build trust and transparency with your target audience.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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