Many
who initially used Twitter to keep in touch with friends and family
may not have envisioned that the site would have evolved from a
simple social outlet into a massively effective business tool.
Professionals of every kind now use the social networking site,
nonprofit organizations and corporate leaders included. The nonprofit
sector, in particular, has been very active on Twitter, given the
opportunities it presents in terms of audience building, marketing,
and fundraising.
If
your nonprofit is new on Twitter, you might be tempted to simply
tweet a call to action every day. As ideal as this may sound, this is
the wrong way to go about your Twitter use. With that in mind, here
are a couple of tips that can help you use the social media site more
effectively.
Be
professional
Choose
a catchy and professional-sounding Twitter handle or username. Upload
your nonprofit’s logo or a decent photo of yourself to serve as
your account’s profile picture. Set up your profile so that it’s
easy for people to understand your org’s cause. Make it clear if
you are tweeting for your organization or for yourself.
The
power of retweeting
Sharing
and promoting content is what social media is all about. The trick is
to not make your Twitter page all about you. People who can only talk
about themselves tend to tick many people off, and the same can be
said about organizations.
The
more you use Twitter, the more you’ll find these tips useful. Happy
tweeting!
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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