There
was a time when silent auctions were the staple of fundraising, but
holding a
silent auction these days doesn’t happen without cost. You have
to have money to spare to afford the venue, the host, cocktails, and
hors d'oeuvres. If you can’t afford a live silent auction,
take your auction online. Here are a few useful suggestions:
Add
a link of the auction to your website.
There
may be some people who’d love to support your cause who may not be
frequent visitors of online auction sites. To inform them, simply add
a link to your home page. Ensure that the link is easily visible by
aligning it with your social networking links.
Use
keywords in your title and description.
Ideally,
every item you list on the website should come with a high-quality
picture. However, this doesn’t mean that there’s no use for you
to optimize your title and description. Doing so is not for the
benefit of those who can’t tell what’s in the picture; it’s for
the benefit of those who search for specific items on the website.
Be
honest—especially with shipping costs.
Selling
items via the Internet often comes with certain handling and shipping
fees. Provide a detailed description of the shipping method and post
realistic shipping costs. Avoid overestimating the costs, or you’ll
risk driving interested buyers away.
Written by Unknown
eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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