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Thursday, July 3, 2014

Tips for Maximizing Online Fundraising Sites

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There was a time when silent auctions were the staple of fundraising, but holding a silent auction these days doesn’t happen without cost. You have to have money to spare to afford the venue, the host, cocktails, and hors d'oeuvres. If you can’t afford a live silent auction, take your auction online. Here are a few useful suggestions:

Add a link of the auction to your website.

There may be some people who’d love to support your cause who may not be frequent visitors of online auction sites. To inform them, simply add a link to your home page. Ensure that the link is easily visible by aligning it with your social networking links.

Use keywords in your title and description.
Ideally, every item you list on the website should come with a high-quality picture. However, this doesn’t mean that there’s no use for you to optimize your title and description. Doing so is not for the benefit of those who can’t tell what’s in the picture; it’s for the benefit of those who search for specific items on the website.

Be honest—especially with shipping costs.

Selling items via the Internet often comes with certain handling and shipping fees. Provide a detailed description of the shipping method and post realistic shipping costs. Avoid overestimating the costs, or you’ll risk driving interested buyers away. 

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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