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Thursday, August 21, 2014

Viral Fundraising Ideas

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With the Ice Bucket Challenge hype in full swing, it's understandable that a portion of the public is starting to wonder if the goal to raise awareness about ALS is lost on some adventurous folks who just want to make their friends laugh. How about taking the time to sit down and think of a few other creative and potentially viral ways to support a good cause?

Forbes writer Kashmir Hill has some ideas.

Lying down flat on the ground or any surface took to the Internet a few years back. Believe it or not, imitating a wooden plank for charity has been done several times. In July 2014, fitness junkies participated in the Plank 500 Challenge in Newport Beach, CA. The participant who held a difficult planking position the longest won a $500 donation to any charity.

Let It Go” Video
If the cold doesn't bother you, film your kids singing Frozen's "Let It Go" and then upload it to video sites. Teach your kids about the value of donating to charity, and let them see how well their video is doing online amongst your family and friends. This is a great alternative to the ice bucket challenge as it wastes no water or ice.

No Selfie

Slowly drop that smartphone and walk away; you're participating in a no-selfie challenge. It's like the IBC but with a pact not to take selfies for a period. Like the "Let It Go" Video challenge, this idea would be new and interesting to the online communities. However, a similar idea has been done in March 2014 as part of a fundraiser for Cancer Research UK, which involves selfies without makeup. Take the challenge and make it your own to see the most success. 

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


  1. This is such an interesting article, I've really enjoyed reading this. I have recently discovered Tony Charalambides fundraising blog, you should check it out!


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