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Wednesday, August 27, 2014

Promoting Online Auctions

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Getting high bids for your online auction can be a real challenge if you have a limited audience. Fortunately, there are ways to spread the word on your upcoming event without having to spend a single cent. How do you do this? Through social networks. Here are a few tips to keep in mind when using social media:

Get creative with your posts.

Some individuals may be all set to support your cause, but they don’t need to be told status update after status update about what you stand for. Instead, put your creative chops to good use and post something to make your fans or followers constantly check your page, like witty observations on relatable, everyday situations.

Encourage interaction.

You may find this a daunting task initially, but you’ll be amazed how your social networking sites can promote interaction if you make the right move. Establish a theme, and encourage them to post pics according to that. For instance, if your organization is devoted to helping animal shelters, ask people to post “before and after” pictures of their rescued pets.

Give people a glimpse of the work you do.

Have a staff member film an entire day at your headquarters and post the edited video on your social networking accounts. This way, you give people an idea of the work you’re doing. Once they see you are hard at work, they will be prompted to help out.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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