Two Tips for P2P Fundraising

Peer-to-peer (P2P) fundraising is one of the biggest trends in the nonprofit industry (think Ice Bucket Challenge). For those who do not know, P2P fundraising is when supporters raise money by reaching out to their friends and family. In that sense, P2P reaches new markets in a way that they prefer to be engaged: by learning about the nonprofit and its efforts from someone they know personally.

The benefits to P2P fundraising are obvious. People are more inclined to give money to friends and family members. As such, it appears to have a promising future when it is used as a fundraising strategy. So how do you do this approach effectively? Here are two tips:

Social media has a major impact on the effectiveness of a P2P campaign

While it may be impossible to replicate the Ice Bucket Challenge’s success, that shouldn’t discourage you to promote your cause via a strategic social media campaign. Focus on creating a campaign with a brief and simple message that can encourage and mobilize supporters to share your cause with their social media network.

Make sure your campaign catches the attention of the millennial generation

As a whole, the millennial demographic is the most connected with their social media networks. Engaging with them allows for easy promoting and sharing of your organization and its cause.

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Promoting Online Auctions

Getting high bids for your online auction can be a real challenge if you have a limited audience. Fortunately, there are ways to spread the word on your upcoming event without having to spend a single cent. How do you do this? Through social networks. Here are a few tips to keep in mind when using social media:

Get creative with your posts.

Some individuals may be all set to support your cause, but they don’t need to be told status update after status update about what you stand for. Instead, put your creative chops to good use and post something to make your fans or followers constantly check your page, like witty observations on relatable, everyday situations.

Encourage interaction.

You may find this a daunting task initially, but you’ll be amazed how your social networking sites can promote interaction if you make the right move. Establish a theme, and encourage them to post pics according to that. For instance, if your organization is devoted to helping animal shelters, ask people to post “before and after” pictures of their rescued pets.

Give people a glimpse of the work you do.

Have a staff member film an entire day at your headquarters and post the edited video on your social networking accounts. This way, you give people an idea of the work you’re doing. Once they see you are hard at work, they will be prompted to help out.

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Creative Themes for a Halloween Fundraiser

Yearly festivities that are much-awaited by both children and adults are perfect opportunities to grow your following and raise funds for your nonprofit. With all the fun traditions and unique themes you can use during the celebration, you can surely come up with charity events that a lot of people would want to be part of. Let’s explore some possibilities for your upcoming Halloween fundraising:

Dress us up!

Does your cause involve kids or underprivileged individuals? Through our platform, you can arrange to have generous donors buy costumes for your benefactors. Charitable people can also donate to finance a fun Halloween party for your cause.

Run for your lives and for others!

Put a twist to the usual fun runs or marathons! Give your participants costumes instead of simple race bibs. Alternatively, you can give it a twilight-zone or apocalypse theme, where ghouls, goblins, and zombies can chase the participants to try and eliminate them from the race.

Pound plenty of pumpkins for a prize!

Who doesn’t love pumpkin-smashing? Make it a challenge to see which participant can pulverize the most pumpkins in a set time limit. To make things easier, you can sell the pumpkin-smashing tools, such as the sledge hammer and apron, as well as the entrance tickets to your event on our online platform, eBay Giving Works.

Treat yourself to a royal ball!

Parties don’t have to be dark and scary. Organize a glamorous ball, where the dress code strictly specifies royal gowns and prince attires. You can also find rare or high-fashion costumes and auction them off on our platform for attendees.

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What Makes a Successful Fundraising Video?

Nowadays, it seems that every nonprofit wants to tell their story online through video. A powerful video can forge a strong, long-lasting relationship between you and your supporters. Consequently, you can hold your target audience in thrall within three minutes or less.

Yet what purpose does a fundraising video actually serve? Is it merely all about raising awareness or engaging your target audience?

Once you put your fundraising video out there, be prepared for the consequences. In any case, see to it that the video is designed to deliver the results you want so all the time, money, and effort that went into its making are well justified.

A fun, informative video can certainly raise awareness, maybe even attract donations. However, when it comes to fundraising, raising awareness should only be a distant second to showing that you care. Showing that you deeply care and are committed to your cause provokes generosity on a large scale. If your nonprofit does work that matters—e.g. improving people’s lives and making a positive mark on society—then you’ll have no trouble creating a video with compelling, emotionally charged content.

Your video has the power to move people to give, so give them a reason to do so. Show your donors that their contribution is necessary. Once you’re able to do that, your video will have helped you achieved your nonprofit’s ultimate goal: to bring money into the organization.

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