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Thursday, October 16, 2014

Star Power at the Local Level

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The organizers of the Pink Up fundraiser utilized one of the most powerful promotional tools – they recruited some local celebrities to attend their event, and even better, to serve as volunteers. By tapping people like the area's chief of police and the city manager, among others, to serve as waiters for the event, the organizers created a buzz for the fundraiser and enticed more people to attend and donate by giving them the opportunity for a unique experience. These local celebs may not have the same star power as Lady Gaga or Jimmy Kimmel, but they still command attention and respect from the people they govern. People who are planning fundraisers for nonprofits for the first time may want to take this approach add legitimacy to their events. While recruiting local celebrities isn’t always easy, you might be surprised how willing they are to help out for a good cause

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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