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Wednesday, October 22, 2014

Why Hosting Online Charity Auctions Makes Sense

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While preparing for the recently concluded FOX 8 FOX Trot event, Hermes Road Racing also hosted online charity auctions through eBay Giving Works. Among the items sold were tickets for a Cavaliers game in Cleveland and guitars signed by famous music icons like James Taylor and Miranda Lambert. FOX 8 FOX Trot is an annual walking/running event held for the benefit of the Wounded Warrior Project, a non-profit organization for wounded U.S. servicemen and women. Given the scope and scale of this fundraiser, it was a brilliant move on FOX 8’s part to host an online auction rather than a live one. The organization raised more than $4,000 as a result--a good amount given the limited choice of items being auctioned off.

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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.


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