If your organization has a similar advocacy, you can also achieve success by appealing to the hearts of your chosen audience. Once you’ve gained a huge following, you can boost your visibility by launching an online fundraiser. Because the FTC has cautioned people to be wary of suspicious nonprofit organizations that ask for donations in cash rather than through check, an online charity fundraiser has an added level of credibility. We’re quite familiar with fundraising for nonprofits and charities, and our platform allows you to manage your auction without much fuss. You can assure your audience that their donations will reach you intact.
http://blog.givingworks.ebay.com/content/transparency-key-fundraising-nonprofits
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eBay's team got to work building a fundraising program that could unleash the widespread generosity of its broad online community.
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